SUM[B] (Set Up My Business) is all-in-one online platform that offers business set up and solutions for new and aspiring business owners in Australia. We've taken a range of traditionally cost-constraining business solution providers and transformed their services into an accessible format. It is designed to be a cost-effective, "one stop shop" web application that offers services such as Company Registrations, Business Name Registrations, ABN Registrations and Trust Registrations.
We are here to make starting a business simple.
SUM[B] (Set Up My Business) is an all-in-one online platform, offering business set up and solutions for new businesses in Australia. The SUMB App is designed to be a "one stop shop" web application that offers services such as Company Registrations, Business Name Registrations, ABN Registrations and Trust Registrations, that's cost-effective and easy to use.
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Dan was so good to deal with... he made everything super simple and easy to understand... must have advice for any business owner! and then SUM[B]
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CHRIS MOY
Exceptional services, fast & reliable. Easy to navigate. Great website overall.
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GABRIELA HAZEJAGER
Easy to use website
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JULIE CUNNINGHAM
Simple, Quick and free! Excellent
MATTHEW ROGGENKAMP
Josie North Cafe
When you set up a cafe, everything happens so quickly, from sourcing suppliers, a location, and dealing with the internal fitout. Having the SUMB team set up my business structure as well as guiding me through my tax and compliance obligations, POS and accounting software selection, website considerations and even setting up a bank account, was a massive weight off my shoulders. I would highly recommend working with the SUMB team.
MATTHEW FLEMING
Tech Tidy
Set Up My Business (SUMB) continues to be an invaluable resource for our company. From the first meeting I knew I could rely on their advice and expertise. SUMB helped me get off the ground with my business, forming a company and helping with the set-up of a trust account. SUMB provides a very responsive service with open communication whenever I need help, however small it may be. I recommend SUMB for anyone who is serious about getting their business started.
JACOB STEPHEN
Pristine Power
Starting up a business can be daunting at first, but the guys at Set Up My Business were able to sit down with me and take me through everything from start to finish. I was not only fully set-up with my business in a few days but also now had the confidence of knowing how the business would operate.
SANDII WILLS
Quick and easy ABN set up. Helpful and friendly staff were happy to answer all my questions. I was also offered a free 15 minute chat with an experienced Accountant for advice as to setting up my new business. Highly recommend SUMB!
LINDIA ULBERG
Amazing quick and efficient so pleased!
BROOKE CONNOLLY
Nice and fast love it No hassle
REBECCA SINGH
Amazing
ABN Registration
100% FREE
Register your ABN for FREE!
Easy. Fast. Hassle-free!
Get FREEABN Registration when you use the SUMB Coupon code SETUPMYABN before you checkout.
* Coupon code must be used before checkout to avail of the FREE ABN Registration.
* Terms & Conditions Apply.
* The FREE ABN registration is available through the SUM[B] app from August 01 to 31, 2026.
Disclaimer: Set Up My Business (SUMB Australia Pty Ltd) is a privately owned company and is not affiliated with, endorsed by, or a representative of the Australian Government, the Australian Taxation Office (ATO), or ASIC. SUMB is a registered ATO Digital Service Provider (DSP) and ASIC Digital Service Provider (DSP Agent No. 45652), as well as a registered Tax Agent (No. 26053726). Our services assist individuals and businesses in completing registrations through the relevant government bodies.
